Amid declining viewership and revenue at many TV networks, the Hallmark channels are on a roll, particularly during their end-of-the-year period of unabashedly traditional Christmas programming. Still, serving the Trump voter (and anyone else yearning for more orthodox storytelling) is turning out to be a big winner, as Crown Media’s family networks, the Hallmark Channel and Hallmark Movies & Mysteries, have proved. A brief scan of the productions that get touted for Emmy Awards these days is a reminder that the entertainment industry’s elite favors Clintonesque themes, from the dystopian Handmaid’s Tale (this year’s winner for Best Drama) to the political drama House of Cards, set in a decadent Washington, and the grim, futuristic Westworld-each earning Best Drama nominations. People in regions that backed Donald Trump are more likely to watch shows that express traditional family values and also to steer away from political themes and stories that denigrate religion. A recent survey found that viewers in regions that backed Hillary Clinton prefer political satire and stories with darker themes, antiheroes, and unconventional families, as reported by the Los Angeles Times. The nation’s political divide expresses itself in many ways, including in television preferences.
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